Peacock Affect
Album: Who Cares If You Exist
Label: Self Released
Tracks: 1
Website: http://www.soundcloud.com/peacockaffect

We rarely cover singles in our review section, though many of them get played my Along The Tracks radio show as well as other shows our writer community is affiliated with, but we also like to ensure young rising names of the acoustic genre also get as much exposure as they can, which neatly brings us to the subject of this review, Peacock Affect.

Peacock Affect is the moniker of singer songwriter George Holman and the darkly titled, "Who Cares If You Exist" is the debut single. There's an old adage that you are never more alone than when you're in a crowd and in the cyber age, that crowd can extend into areas where you are physically alone, but still surrounded by vast amounts of social activity.

"Who Cares If You Exist" hits that full on. Yes there is a lot of the teenage angst to it, but it does take on a wider point than that this sense of inglorious isolation impacts a fair-sized chunk of society including the likes of silver surfers.

It's a well written song and it's delivered with a vocal style that puts me in mind of a young Morrisey against an arrangement that falls between piano ballad and resonating guitar folk. The result is a beautiful and haunting song that suggests that Peacock Affect may well have a potential to establish himself as a Nick Drake for the digital age.

Neil King